Element Amenities

A weird, evolving website inspired by addiction and recovery.

I started this journey at the beginning of summer, leaving my resort managing job because I was very unhappy. I was drinking a lot, like every day, all day.  After a pretty dramatic departure, I continued to drink heavily for about two months. 

I have been a beauty industry entrepreneur for 20 years. I sold my two businesses and went back to school in 2015. I needed a change and I thought getting a Masters degree and a job in the corporate world was the way to go.  

Not for me…wow, so not for me. I didn’t realize how burnt out I’d become managing several departments. I felt overwhelmed and frustrated by closing and re-opening a resort during the Covid Pandemic, with a skeleton crew. 

I was struggling, a lot of people were struggling, and a lot of co-workers were struggling with me.

After lots of sulking and drinking on the couch, I decided to start walking. Sometimes I walked and drank. I walked A LOT during that time. It helped me think. I still walk a lot to clear my head. Eventually the drinking stopped, and while the walking continued, this business idea I had been mulling over for years came together. 

Before I started working on Element Amenities I felt stuck, stuck in my career, stuck in my relationships and defeated. I had high expectations of going back to school, which at this point it didn’t seem like it was worth the investment and life change. I had dreams of opening another business but I just couldn’t come up with something viable. I knew I didn’t want to own another brick and mortar beauty business.

I launched the first phase of this business in December. I had no idea if it would get any traction. I was and am still scared..my professional reputation is on the line. Could I actually make this idea work? 

Yes. 

I have wanted to launch a beauty company for years, I have been researching it for a very, very long time. 

I am ALL in. 

Recently I met with one of my “esti” friends for a walk (an esthetician). She is so excited for me. Having a professional of her caliber excited about something new feels amazing. She and I have always had a lot of respect for each other.  My closest friend and confidant supports me 100%. He acts as my sounding board, gives me good feedback and most importantly he helps me get out of my own way.  For that I am so, so grateful. Also the support and recognition I have received so far from industry professionals has given my confidence a real boost.  

Flash forward 6 months later, my life has changed significantly. I feel very alive.  I am looking after myself. I walk every day through my little neighbourhood for life supplies, (“The Beast” which I affectionately call my truck, has died, RIP) I drink herbal tea instead of wine, hang out with my cats and am creating something I love. I’m even down to one pack a day!

This business is starting to gain traction. I love this part about building something new, I’m on a total high, better than any drug. I realized yesterday, (while walking) that this is a familiar feeling. I felt this way while I built my last business, and with my first business – although I didn’t recognize it at the time. All I knew about starting a business at 28 was working “balls to the wall” to keep the bills paid. 

I love it when an idea comes together. 

A good friend once told me I have a unique skill set. She was right.